Your perspective. Real impact.
Big ideas start with everyday opinions.
Here’s how yours can make a difference.
01 / The big picture
Market research starts with listening. Companies ask people about their experiences to understand what works, what could be better, and what they need next. Your feedback could influence a new recipe, clearer packaging, a better website, or an advertising campaign.
You don’t need to be an expert or give a “right” answer. Just bring your honest perspective. FF Focus Group connects people with companies ready to listen. Create a profile to be considered for studies that match your background and interests. Your perspective matters.
You know more than you think
02 / Ways to take part
A focus group is a discussion with about 6–10 people, led by a trained moderator. You share your thoughts about a product, service, idea, or advertising campaign and hear other participants’ perspectives. Focus groups take place in person or online.
Participants are rewarded for their time, often with a digital gift card. The project invitation explains the reward so you know what to expect before agreeing to participate.
An online survey is a questionnaire about a topic, product, or service. Most questions are multiple choice, and surveys usually take 5–30 minutes to complete. Researchers combine the responses to understand patterns across a larger group of people.
FF online surveys reward eligible participants with Focus Forward Points. The number of points depends on the survey length. Every 1,000 points equals $1; once you reach 20,000 points, you can cash out for a digital gift card.